Communicate in a Crisis, Build Your Brand
When your company faces a crisis, it’s vital to be prepared. You may have a sound contingency plan for a plant emergency. But are you prepared to effectively communicate with the media, your customers, your neighbors or your community? Has your company focused at all on communication in a crisis? These steps are often overlooked, particularly for smaller companies.
This topic and others will be at the heart of next year’s 2016 NASF Leadership Conference. Plan to join us February 28 – March 3, 2016. The Wyndham Grand Rio Mar Beach Resort, Puerto Rico, is a beautiful, relaxed setting to share insights with peers, discuss the current state of the industry, and pick up some valuable tools to successfully drive your company’s future growth. It’s an investment worth making.
Featured Keynote: Tim Woods, Volvo Global Technology for Surface Treatment
Mr. Woods has spent 26 years in the surface treatment industry with experience in the automotive, transportation and industrial segments. He has worked for Volvo Truck for the last 7 years and is currently responsible on a global level for purchasing / supplier network surface treatment applications, strategic sourcing, surface treatment supplier evaluation process ownership, supplier approvals, efficiency improvements and product and standards development.
Featured Keynote: Ben Porritt, Partner, Outside Eyes
Ben Porritt, partner of Outside Eyes, a consulting firm specializing in branding and crisis management is regarded by many political and corporate leaders as one of the nation’s top crisis media experts with a career spanning the top levels of politics and corporate America. He’s worked in the West Wing, and with companies of various sizes, and is a regular on-air contributor for FOX, MSNBC and ESPN.
He served as national spokesman for the McCain 2008 presidential campaign and professor of crisis communications at the University of Miami. He received a Masters of Business Administration from the University of Southern California and a Bachelors of Science in Political Science and History from Bradley University.
Wyndham Grand Rio Mar Beach Resort and Spa: A Tranquil Setting
The beautiful Wyndham Grand Rio Mar Beach Resort is the perfect destination to discover the beauty and tranquillity of Puerto Rico. Filled with warm tropical décor, friendly resort staff, and spacious guest rooms, this lush 500 acre, secluded beachfront property borders both the Puerto Rico rain forest and two spectacular golf courses.
Save the Date
Make sure to save the date and look for future developments as they occur. Click here a preview of our 2016 Schedule.